Email Marketing

Ya know how when you're on some website looking at something fun....or buying something....at the bottom there's that pesky little series of buttons that are usually already checked?

• Sign up for this magazine
• Take our quiz
• Want a lollipop?   (um yes please)

Well....I've been wanting to essentially create something of this nature - a way to get people to sign up to my newsletter.  One of the complaints we hear about more than any other "I didn't know that was happening".    Now, there's nothing to be said - about a person who does not spend time researching what's going on in his or her community....but hey...we live in a modern society.

Everything comes to us!  Streaming TV, streaming movies, the garbage pick up, pizza delivery and most of all THE NEWS.  It's everywhere - even check out lines at walmarts now have streaming news while you wait in line (which I try to never do if possible). 

So I agreed.  Let's go to the people.  We will tell them what the new planning and zoning cases are.  We will invite them to meetings (haha) and will tell them what they want to hear...

It will pop up in a (wait for it) newsletter email....  Imagine trumpets and the heavens shining light on me.

Patted myself on the back - signed up to an instant contact website and thought this would be easy.

I tell you - it's NOT.  They think I'm a spammer or something.  I'm being interrogated about "where I got my list".  aggggghhhhhhh.  Oh no - not the list.  Listen person in a tiny office in NY NY - I've got a list - let me send my email...

So for now...our concerned citizens remain unknowing...in the dark....fearful. 

I will meet the challenge and bring them into the light.

Barnaby!  My steed...

And so it goes.